What is Pay-per-click?

Pay-per-click (PPC) is a form of digital advertising in which a business creates ads through popular websites and pays only when they are clicked on. When a patient clicks on your ad, they are sent to a landing page that presents your services and call to action.
Search Engine Marketing is the most popular form of PPC. This entails placing ads on search engines such as Google and Bing that populate when a person searches using relevant keywords to your business.

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Google AdWords

Google AdWords is the most popular PPC system in the world. It enables businesses to create ads that appear on Google’s organic search engine results pages. It’s a powerful way to position your business in front of potential patients on the most widely used search engine in the world. How it works, is that every time a search is performed, Google reviews existing AdWords campaigns and chooses a set of ‘winners’ based off of two key factors:

Quality Score

Click-Through Rate (CTR), Relevancy and Landing Page Quality

 Bid

The highest amount you’d be willing to spend

In essence, AdWords is like an auction system with the winners receiving premium ad locations in Google’s search results. JV Innovations team of professionals understands PPC from top to bottom and can develop you a winning strategy that generates leads.

Advertise on Google today

What goes into a PPC Campaign?

There is a lot that goes into an effective PPC campaign including:

  • Targeted Keyword Research
  • Keyword Organization
  • Effective Landing Pages

Google rewards advertisers who can create relevant and highly-targeted campaigns.  The more people that are responding to your ad, the better the results are for you and Google.  So it’s important to find a partner who knows how to perform a PPC campaign correctly.  Over time, as you continue to refine your PPC strategy, your cost per click should eventually decrease while your results continue to grow!

Managing PPC

Once your PPC campaign is created, it’s imperative to manage it regularly.  By continuously analyzing your ads performance, you ensure the highest of quality results and keep your ads relevant. This is done by:

  • Adding Keywords
  • Removing Negative Keywords
  • Splitting Ads Groups
  • Refining Landing Pages

JV Innovations keeps you current by reviewing your campaigns regularly, and refining the results for maximum benefit.

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